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How I Came Up With My Business Name

This is probably the most asked question I receive from clients! Why brand yourself as "715" when your studio is located in the "920"? The answer is pretty sweet.

I started my business in 2016 when I was only a junior in high school. I graduated from a small town in Wisconsin known for its 22 lakes. My home for most of my life was in "the 715". I have received so much support from my friends and family. I felt drawn to keep my business name, including that fuzzy feeling. To me, this symbolizes staying true to your roots, supporting small and ultimately, hometown love. Something in my guts told me not to change my business name to "920" simply because that is my new area code. Now that I am years in, it feels so right to stick with it.

to beautify is to...
improve the appearance of, make beauty, or add beauty.

I needed a verb, an action word, to really describe my business and what I do. This was easier said than done. Until I stumbled across "beautify." My business is all about instilling confidence and making women feel beautiful. Whether it is facials, waxing, lash extensions, or makeup, I am honored to treat each client's needs.

...and with that, 715 Beautify was born!


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